If you were wondering – which matters more the colour or the words? Well certainly in terms of straight recognition (once the message has been digested, understood and accepted) the colour is the main visual cue customers look for. If you communicate your image in a way which stands out from your competitors – you will always have high recognition.
I think a good example of a colour/logo combination which was always easily recognised was the logo used in New Zealand in the mid 1980’s by The National Bank (actually the logo of the Lloyds Banking Group to which The National Bank belonged at that time).
Most of us associated “black horse” and “green” with The National Bank name and there was a surprisingly clear picture in our minds of the colours involved. They were simple, bold and timeless in the sense that they were not colours which dated or could be assigned to a particular era (unlike the famed pink and grey combinations which design teams seemed so fond of in the early and mid 1980’s).
Brilliant Reflections/Consumer Research Specialists 