Over the years, I have watched consumers choose colours they think would be appropriate for a particular pack design. Sometimes their choices are a complete surprise. One project was searching for design inputs for a milk substitute pack. It had previously been sold directly from the company in a white, clinical pack. Before launching inContinue reading “Packaging Colours and Consumers”
Brilliant Reflections/Consumer Research Specialists
Our senses tell us so much about the world!
Brilliant Reflections/Consumer Research Specialists 