Colours – Brilliant Reflections/Consumer Research Specialists

Colours and Culture

Certain colours have strong associations within cultures. In many Western cultures, black is associated with death. Traditionally, it was seen as an inappropriate colour for packaging food – “Eat this and die!” Time has moved on and black (particularly with some metallic colours) is seen as a sign of luxury and high quality (think ofContinue reading “Colours and Culture”

Packaging Colours and Consumers

Over the years, I have watched consumers choose colours they think would be appropriate for a particular pack design. Sometimes their choices are a complete surprise. One project was searching for design inputs for a milk substitute pack. It had previously been sold directly from the company in a white, clinical pack. Before launching inContinue reading “Packaging Colours and Consumers”

Colour my Life!

Colour is something we take for granted. We assess it, process what it means from the first time we open our eyes in the morning until we go to bed at night. The human eye is very good at differentiating colours and even quite subtle changes can be noticed. In consumer research, the information onContinue reading “Colour my Life!”