Marketers (and many others) have a tendency to see sensory testing as something relevant only to the food industry. I have had many marketers comment – “Oh yes, you do sensory testing – I’m not in the food business”. Clearly their image of sensory testing is one associated with people in white coats, small hutch-likeContinue reading “The Wide, Wide World of Sensory Research”
Brilliant Reflections/Consumer Research Specialists
Our senses tell us so much about the world!
Brilliant Reflections/Consumer Research Specialists 