Visual Communication – Brilliant Reflections/Consumer Research Specialists

Food Packaging – Appetite Appeal

Traditionally, packaging for food product needs to have “appetite appeal” – something which takes it from the shelf and into the trolley. Some design companies like the “sketch” approach to pack design, indicating a “homemade” quality to the product. While this can work in some niche premium categories, I have watched it fail in manyContinue reading “Food Packaging – Appetite Appeal”

The Power of Visual Communication

Markets have become more and more fragmented, so keeping our visual communication consistent, focused and appropriate is even more important. Visually, the customer is bombarded with colours, images, impressions of your companies and your services. We should never forget that we are trying to keep pace and communicate with an increasingly demanding and often fickleContinue reading “The Power of Visual Communication”

Visual Communication – Words or Colours?

If you were wondering – which matters more the colour or the words? Well certainly in terms of straight recognition (once the message has been digested, understood and accepted) the colour is the main visual cue customers look for. If you communicate your image in a way which stands out from your competitors – youContinue reading “Visual Communication – Words or Colours?”

Visual Communication – The Four Stages

There are several stages of “recognition” by the customer of your product or service. They are given different names by different authors but effectively they are: Impact First and foremost you need to be NOTICED. If your customers don’t see you, they have no reason to buy in. Everyone is working in an increasingly clutteredContinue reading “Visual Communication – The Four Stages”

Visual Communication – Are you Telling the Right Story?

However you communicate your organisation’s image and services (through offices, logos, stationery, forms etc.), this is often the most tangible way in which you present your brand to your customer. Although advertising campaigns are a major focus for many marketers (large expenditure has a tendency to focus the mind amazingly) visual communication is changed almostContinue reading “Visual Communication – Are you Telling the Right Story?”

The Importance of Visual Communication

For smaller companies and for smaller brands within large company portfolios, the visual communication may well be the main method for communicating with the customer something about: the brand the products and services In the fast moving consumer goods, I am increasingly coming across small companies who are spending an almost disproportionate amount of time,Continue reading “The Importance of Visual Communication”