Services

Brilliant Reflections has services covering all aspects of new product development, from concept through refinement and finally, launch into the marketplace

Concept

Ensuring the IDEA of the product or service resonates with consumers is crucial for a successful launch. Does the language need to change? How do we refine it to increase the appeal with target consumers? If we want to launch it internationally, how will we describe it to different markets?
Contact me to discuss your particular needs.

Product

Good concepts sell products – good products bring consumers back a second time (and a third!) Ensuring the product is “loved” by your target customer gives you long term success. In addition, the product has to “fit” your concept. Your consumer had expectations, makes sure they are met.
Contact me to discuss your particular needs.

Pricing

Are you pricing this product or service at a point which makes it appealing but still enhances the quality (in the consumer’s eyes). Low prices are not always appropriate – for example, in nutritional products. How can it be good for you, if it costs too little?
Contact me to discuss your particular needs.

Packaging

What is in the consumer’s mind when it comes to packaging this product – colours, design elements, issues of sustainability. Sometimes it is best to know the consumer “rule book” first. If you want to do something revolutionary, make sure it links with something the consumer expects or knows.
Contact me to discuss your particular needs.

Other specialised services include:

Children’s Research

Kids are wonderful to work with but you need to understand what they can and cannot tell you. They are not mini-adults, you need to work with them on their home ground, particularly with very young pre-school children.
Contact me to discuss your particular needs.

Fragrance Research

One of the most difficult areas of product research but vital to the success of all personal care products
So much more difficult because there is little consumer language for fragrance, other than “I like it”.
Contact me to discuss your particular needs.

Visual Research

Human eyes are used to make visual assessment from dawn to dusk, they are highly sensitive to colours and other design elements. Ensure that the visual part of your branding – locations, products, packaging all have the greatest possible appeal to your customers.
Contact me to discuss your particular needs.

Cross-Cultural Research

Exporting or planning to export? You need to see how your product and all its associated elements may need to alter to suit an overseas market. What works in New Zealand is unlikely to work in exactly the same way overseas. Use the diversity of cultures in New Zealand to see how your product might need to change for greater success in a particular market.
Contact me to discuss your particular needs.

If I don’t believe I have the skills you need, I form a virtual team with senior colleagues in the market research industry to bring our shared expertise to your project. We can give you a total service or work with you collaboratively to get you the best possible outcome in a more cost-effective way.