When you are assessing new packaging for a product, it is important to remember that “liking is not enough”. You will often hear both marketers and product developers comment about a proposed pack design – “Well, I don’t like it”. This may not be relevant for two very simple reasons: The person within the companyContinue reading “Packaging – Liking is not Enough”
Brilliant Reflections/Consumer Research Specialists
Our senses tell us so much about the world!
Brilliant Reflections/Consumer Research Specialists 