This is the place I put a whole lot of informal snippets of information – some connected to services, some not. They are personal views based on the consumers I have talked with and the ways in which they continue to surprise and amaze me.
I hope that you may enjoy some of the stories, learn from them and gain insights for your own companies and products.
You may not agree with me or you may feel that you would like more detail than these short pieces give. In either situation, don’t hesitate to contact me at reflections@brilliant.co.nz to discuss them further.
Brilliant Reflections/Consumer Research Specialists 