Category Archives: General

So how do you get the best return on the dollars you invest in your packaging design?  The answers are really self-evident.  This is not rocket science. Make sure that your pack design is focused in on your target audience to ensure that the “takeout” from the pack is appropriate. If your budget is limited, spendContinue reading “Packaging Design – Spending your Dollars Right”

This is the place I put a whole lot of informal snippets of information – some connected to services, some not. They are personal views based on the consumers I have talked with and the ways in which they continue to surprise and amaze me. I hope that you may enjoy some of the stories,Continue reading “Why Snippets?”