Fragrance Research – Brilliant Reflections/Consumer Research Specialists

Fragrance – Are you Sending the Right Message?

A range of personal care products has to send the right messages to consumers, both in the overall fragrance message but also with specific products. Consumer expectations for fragrance often come from both the branding and the packaging of the product (or range). Experience over the years has shown us that consumers have a veryContinue reading “Fragrance – Are you Sending the Right Message?”

Welcome to the Wonderful, Tough World of Fragrance

We know that the fragrance of both personal care products and household products is extremely important in “selling” the product to consumers. Anecdotally, some believe that up to 80% of consumer acceptability for a product can be attributed to the appeal of the fragrance. Developers have been heard to say that it is easierContinue reading “Welcome to the Wonderful, Tough World of Fragrance”