We know that the fragrance of both personal care products and household products is extremely important in “selling” the product to consumers. Anecdotally, some believe that up to 80% of consumer acceptability for a product can be attributed to the appeal of the fragrance. Developers have been heard to say that it is easierContinue reading “Welcome to the Wonderful, Tough World of Fragrance”
Brilliant Reflections/Consumer Research Specialists
Our senses tell us so much about the world!
