Product ideas are not consumer concepts. In general, when I first see product ideas they are often quite a rational statement, for example “A lightly carbonated beverage, flavoured with natural fruit flavours”. While this statement will have some appeal to consumers, we have not actively described a real consumer benefit – there isn’t much “tasteContinue reading “Designing a Concept”
Brilliant Reflections/Consumer Research Specialists
Our senses tell us so much about the world!
