Hester

The Importance of Visual Communication

For smaller companies and for smaller brands within large company portfolios, the visual communication may well be the main method for communicating with the customer something about: the brand the products and services In the fast moving consumer goods, I am increasingly coming across small companies who are spending an almost disproportionate amount of time,Continue reading “The Importance of Visual Communication”

Children – Too Difficult to Research?

Welcome to the wonderful challenging and often frustrating world of working with children! Historically, market researchers often avoided research with very young children as “too difficult”. If a product was targeted to a range of ages, a common approach was to talk with older children only. However, the perceptions and tastes of young children areContinue reading “Children – Too Difficult to Research?”

Welcome to the Wonderful, Tough World of Fragrance

We know that the fragrance of both personal care products and household products is extremely important in “selling” the product to consumers. Anecdotally, some believe that up to 80% of consumer acceptability for a product can be attributed to the appeal of the fragrance. Developers have been heard to say that it is easierContinue reading “Welcome to the Wonderful, Tough World of Fragrance”

Why Snippets?

This is the place I put a whole lot of informal snippets of information – some connected to services, some not. They are personal views based on the consumers I have talked with and the ways in which they continue to surprise and amaze me. I hope that you may enjoy some of the stories,Continue reading “Why Snippets?”